Latest in Tag: South Africa Highlight
Latest in Tag: South Africa
South Africa: The business of branding
By Amira Salah-Ahmed JOHANNESBURG/CAPE TOWN: Branding a product is one thing, branding an entire country is quite another. How do you capture its essence? What it is and what it aspires to be? Its history and its people ¬¬– colorful and rich and complex. For nation as vast and diverse as South Africa, the challenge is …