Tablets remain ‘untapped market’ in Egypt: Nielsen
Ages of tablet users vary between 20 and 55 years old, consumer behaviour firm noted
Latest in Tag: penetration Highlight
Latest in Tag: penetration
Egyptian SMEs resist internet lure
Only 7% of the SMEs in Egypt have online presence and 61% have not even considered having a website.
Egypt’s iGDP registers $2.5bn
While private consumption is the overwhelming driver of iGDP in other countries, private investment and public expenditure play bigger role in Egypt: Mckinsey & Company