
In-store shopping still dominates MENA, mobile payments witness 45% growth: PwC
In-store is still the shopping channel of choice at both the Middle East and at the global level though smartphones are running a close second, especially in the region, according to 2019 Global Consumer Insights Survey published by PricewaterhouseCoopers (PwC). Remarkably, the report indicates that this year, for the first time, smartphones outpace PCs as …