Founded in December 2021, Mazaya provides retailers and merchants of electronic goods and home appliances the ability to efficiently procure inventory for their stores via the Mazaya App from all major brands at competitive prices, as well as access to value-added services. Since its launch in Egypt, Mazaya has worked with over 6,000 retailers, fulfilled 30,000 orders, achieving a gross merchandise value of $15m, and currently has over 1,000 SKUs on the platform.