Advertising through the Internet is vastly growing during this period, said Natalie Youssef, CEO of Enova Digital Marketing & Advisory, noting that it grows with rates of more than 10% to date. She added that the industry grows steadily in the Middle East, especially Egypt. The North African country has all the major elements needed …
An advertising spending report by strategy consultancy firm McKinsey & Company has shown that internet marketing is the second highest advertising means in terms of growth worldwide. The business is expected to achieve global annual growth of 9.6% between 2013 and 2018, with digital advertising spending expected to increase from $476.2m in 2014 to reach …
The spread of online shopping through social networking websites caused drastic changes in the marketing sector in general, according to CEO of Dream Makers for Advertising Ahmed Sarhan. It has, in turn, led to the re-consideration of the e-marketing share, he said. The proof of this is in the e-marketing share jumping from 2.5% to …
