By Heba Elkayal Daily News Egypt: The variety of brands that you have selected to collaborate with H&M keep getting more interesting. What makes you approach a particular brand? Margareta van den Bosch: There are many reasons. We don’t have a strategy we follow, but rather think of who would suit the current trends and style, …

By Heba Elkayal For spring, fans of the Italian brand Marni will get to delight in the newest H&M designer collaboration. Identified by colorful prints and unconventional silhouettes, Marni’s designs are worn by celebrities and women with an insouciant attitude of cooler than cool. H&M, the Swedish high street store, has joined forces with Marni …