Latest in Tag: Fashion Highlight
Latest in Tag: Fashion
Hayden meets âThe Modern Venusâ in summer adventure
âPaintings, sculptures, music, every other medium can inspire me,â says designer
âMix and Matchâ: local address for international ethical fashion
âWe aim to be pioneers in our sector by investing in people, local talent, while increasing competitiveness of our country on an international level,â says co-owner
Waad Nizamy: master of colourful intricacy
With the fast pace of the contemporary world, handmade products are hard to appreciate and even harder to find. In today’s world, factories produce thousands of soulless replicas in a matter of hours before invading the world with uniformity. While authenticity is often praised on social media, genuine leather is currently a luxury that many …
Pret a Temraza delivers red-carpet glam to practical women
Women of today are far more practical than before. Women now flaunt a high-paced lifeâthey want to become successful independent women, have a remarkable career, attend glamorous events, while maintaining a healthy house, family, says designer
Dima Rashid, Anika Bozik Al-Sarraj sail on a citrine-encrusted Nile
“When we started designing, I imagined modern Cleopatra and what she could be wearing, which led us to draw inspiration from Ancient-Egyptian symbolism and re-introducing them in a conceptual manner,” says Al-Sarraj
Jayda Hany on being a woman in a male-dominated industry
After years of a single-sided love affair with the fashion industry, five years of studying architecture, and numerous weeks in London College of Fashion’s footwear workshop, Jayda Hany finally walked one morning into a Cairene factory in order to put together her first collection. Her elaborate sketches and detailed breakdown were met with bewildered silence. …
Trade Ministry discusses establishing first Egyptian council for design, fashion
New council aims to implement long-term strategy to present Egyptian fashion week in 2020, says minister
Spring Affair Fashion Brunch initiates new season in style
Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …
Shahira Lasheen recruits bees for her SS18 collection
âThe designs are a tribute to bee colonies, including their relentless production techniques, the notorious queen bee, and the strict rules that govern the colony,â says the designer
The Sahara Collection saves paws
Stray animals are a staple element of the bustling streets of Cairo. A pack of dogs could casually be seen around every corner, while the rare shade of trees is often shared by several furry friends. On the other hand, the quality and comfort of local cotton has always made it the perfect candidate for …
Under the Abaya: Saudi’s first fashion book
The untold sisterhood between Saudi heroines and their wafting allies
Usfuur: birds of a âcauseâ flock togetherÂ
“We donate a percentage from each piece sold to help support Watanili’s charity programmes, which include art therapy workshops, educational classes, and basic aid distribution,” says the founder
Azwak makes diversity a trend
Egyptians are firm believers that diversity of taste is the greatest assurance for contradicting aesthetics to coexist. While trends often lead to identical troops of loyal followers, few still seek to remain true to their personal preferences. In a time when even the biggest fashion names are willing to take detours in order to float …
Ammanii unites women with one âSa’maaâ
“Whether you are in the east or the west, you are still covered by the same sky. You do not get an extra piece because you come from a different background or believe in a different religion or have a different skin colour,” says the designerÂ
Eden Park brings the rugby aesthetic to Egypt
It is not extraordinary to find the hallways of Egypt’s shopping malls bustling with eager shoppers. Their frantic eyes move rapidly between illuminating banners while their hands gravitate towards their favorite tags. While the past year has irrupted a number of conflicting opinions regarding the fashion industry, a certain French brand decided to go against …
Lana El-Sahely lands in Egypt with a capsule collection
With an airplane for a weekly mean of transportation and thousands of digital fans for daily companions, her days are marked with a structured feed of posts. As the world hides away from the snowy cold on February mornings, she struts in the streets of Paris between the star-studded runway shows of haute couture. Meanwhile, …
Dina Shaker deconstructs classics, reassesses industryÂ
Like a surgeon, a trench coat absorbs the spotlight ahead and interacts with her frantic hands, dissecting and reassembling a design that many women know by heart. Her trained eyes can seemingly spot the unexpected similarities between a sleeve and a belt. Sooner or later, a shirt obediently follows her instructions to morph into a …
Vasari: The renaissance of slogan t-shirtsÂ
Some walk into museums to learn about art, while others capitalise on the power of the internet to stay up to date with today’s forms of expression. However, only a niche group can see the thin lines between two opposing worlds. Those few can fancy a world where paintings come to life; not to talk …
N By Natalie: A lifetime with the right top
Along with a charismatic white shirt, she walks into the room nonchalantly. Her collar is straight and her heart is accessorised with a dramatic bow. While the world has caught the digital fever and replaced conversations with chat boxes, her relentless fingers have never ceased to tap at the sight of rich fabrics. Others might …
Retailers seek right formula to expand in local market
“Fashion has a huge opportunity in Egypt, especially new volume brands, which are starting to expand in governorates. Few brands achieve their highest regional targets in Tanta,” says Retail Group Egypt’s country director
2017 has introduced new clientele to local fashion scene: Farida Temraz
Inspired by the gracious tales of her ancestors, she dives into history and surfaces back with daring silhouettes and intricate embroidery. The fashion historian is on a mission to bring back the victories of the past through a new medium. Her creations are stark glimpses of a glorious past and ambitious future. Surrounded by her …
Deena Wagdy sheds a spotlight on female originalityÂ
âThe collection âNoorâ is inspired by the angles and juxtapositions of sunraysâstreams of soft light stretching above the dawn, collapsing into the dusk, and clearing the horizon,” says the designerÂ
Azza Fahmy creates bridge between design, community service
“Our brand is deeply rooted in Egyptian culture, so it is essential for us to give back to our community and to all communities we tackle along the way,” says renowned designerÂ
Kojak brings his enraged angels home
“This collection aims to address genocide as an idea in general. For me, this can expand to include any form of discrimination as well as not accepting others due to their personal beliefs,” says designer
âWa Hekayaâ makes crowns an everyday choice
Tales are often told by women; mothers that aim to teach their kids a little wisdom for the life that awaits them or friends that need the companionship secured by shared experiences. Stories are said to be unfolded by the winners; however, those shared during weakness or without an apparent cause are the ones that …
âCottonBallâ, a fashion ambassador of local cotton
Every morning, under the blazing sun, hundreds of workers set off to walk through their daily paths among the greenery. From afar, they spot the whiteness as it grows and takes centre stage. Their days are spent from dusk till dawn among the soft clouds of cotton and the sting of their thorns. Generation after …
Parallel: a meeting point between soft and masculine
“Our new collection focuses on the shift in gender roles after the First World War; portraying it through mixing femininity and masculinity through aesthetic cuts and fabrics,” says the chief designerÂ
Kojak brings his angels to FFWD10
With exaggerated sleeves that mimic the wings of fallen angels and moves with the wind like an extended sail, the designer’s interpretation of raged angels starts to manifest in the heart of his retro inspired atelier. As the floral wallpaper covers the surrounding walls, the mannequins baring the previous collection stand still to watch the …
Coterique to pop-up at the garden
Fashion is a global language that has recently been mastered by younger generations. While high-end tycoons currently tailor their strategies to flirt with millennials’ needs and preferences, many young talents are utilizing their fresh take on design and their natural digital knowledge to launch early careers. Egypt’s platform for emerging talents, Coterique, is set to …
Huwa taking the region by “Sandstorm”
His lapel pin is a testimony to his childhood in the region and his authentic take on modern fashion. Silver calligraphy captures the eyes of those walking by. The classic piece of accessory pays a subtle tribute to this decade’s digital slang yet remains faithful to the beautiful cursives of Arabic letters. “LOL” it says …