Latest in Tag: Daily News Highlight

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Latest in Tag: Daily News


6 2 photo

Advertisers appeal to ‘egocentric’ youth culture

Coca-Cola’s campaign, which was originally launched in Australia, has dramatically changed Coca-Cola’s sales around the globe, especially among teenagers and young adults, according to Ogilvy, the advertising company which designed the original campaign.

Marwa Morgan

6 1 natural gas

EGAS says it is owed EGP 16bn by industrial sector

Debts owed to Egyptian gas holding company EGAS for quantities of gas obtained by the industrial sector reached EGP 16bn by the end of July, according to a senior company official. Factories were notified in February that gas supplies will be cut in the event of non-payment of debts, but no significant measures have been …

Mohamed Adel