The launch of the new “Franchise and Capitalize” programme falls in line with the vision of Coldwell Banker’s global strategy, which focuses on supporting and developing the real estate sector in Egypt. It complements the urban renaissance that is witnessed in Egypt, and the country’s interest in micro, small, and medium enterprises. Furthermore, Coldwell Banker, with the implementation of “Franchise and Capitalize” programme, strives to build a generation of professional Real Estate experts that will cater to all the Egyptian governorates, provide job opportunities, and create new investment windows, with guaranteed ROI.