
Egyptian B2B platform Cartona raises $12m to finance expansion
Cartona embraces cashless society vision, investing in embedded finance, payments, and operational integration with all stakeholders
Cartona embraces cashless society vision, investing in embedded finance, payments, and operational integration with all stakeholders
Cartona’s agreement with Unilever will expand the platform’s variety of goods and products. This stems from Cartona’s ambitious goal of digitizing Egypt’s largely offline traditional trade and eradicating inefficiencies across the value chain.
Financing round was led by Global Ventures, with participation of Kepple Africa Ventures, T5 Ventures, and key angel investors