Latest in Tag: brand Highlight
Latest in Tag: brand

A 7-Step Brand Name Discovery Process
As for children, so for business: Is choosing a name for your business that important?

Transform your brand by transforming the way you talk to consumers
By redefining the way they engage with consumers, brands can establish more meaningful relationships with them.

Apple tops Brand Finance rankings as most valuable brand in 2016
The brand is worth $145.9bn

What does ‘news channel branding’ mean?
We all know what a brand is and what it means to brand a product, company, new business, etc. But is branding a news channel the same? What are the components of news branding? Do we actually need to brand a news channel? And how do we do that?