Latest in Tag: advertising Highlight
Latest in Tag: advertising
Evolution of outdoor advertising from hand drawings to digital illustrations
Waheed, who worked in this profession for 45 years, said: âOutdoor advertising has changed a lot in the era of digitalisation. It has become something else that has nothing to do with art. It turned into digital illustrations.”
ArabyAds acquires pioneering advertising and data platform AdFalcon
The acquisition comes as part of ArabyAdsâ vision to revolutionise the AdTech space in the region, and is the natural next step to take its technology roadmap to the next level.
50% decrease in mobile operatorsâ advertising spending in Ramadan
With many ads shot at home, fees of participating celebrities declined
VictoryLink affirms more marketers implementing mobile advertising into budgets
72% of global companies use location-based mobile targeting
CIB, Omedia agree to use bankâs Qmatic tickets for advertising purposes
The bank is the first to use the Qmatic tickets for a CSR initiative, profits will be split equally, says Khalifa
CPA refers Pizza Hut to public prosecutor for advertising false prices
The Consumer Protection Agency (CPA) referred Americana Group, owner of the Pizza Hut franchise in Egypt, to the public prosecution for violating Consumer Protection Act 67 of 2006. A consumer filed a complaint to the agency concerning Pizza Hut announcing false prices, said CPA chairperson Atef Yacoub. An advertisement campaign for the Pizza Hut Triple …
Creative industry summit: developing a vision for upcoming challenges
Aiming to discuss creativity in advertising, drama, and digital marketing campaigns during the month of Ramadan, the creative industry summit launched its annual special event on 5 September. The summit aims to bring together large numbers of professionals in the business and creative industries in Egypt by targeting six key areas, including advertising, art and …
No tax on personal accounts, possible tax on foreign digital advertising: El-Monayer
Deputy Finance Minister for Tax Policies, Amr Ibrahim El-Monayer, stressed the falsity of the rumours spread across the internet about a tax bill under the value-added tax (VAT) that taxes personal accounts on websites such as Facebook, Yahoo, and Instagram. “These accounts are free services offered by these sites for people,” he said. However, the …
TV drama becomes newest advertising tool for real estate developers
Ads through TV series are much better than provocative ads, says citizen
Good causes and charity projects win the Ramadan race in advertising
Magdi Yacoubâs ad positively flipped the coin towards donation campaigns
Abou Hashima acquires 51% of Presentation Advertising Agency
This acquisition will negatively affect the Egyptian media market, eventually causing media outlets to declare bankruptcy, says publisher
Mobile operators referred to prosecution for advertising through ringback tone service
Vodafone, Orange, and Etisalat have remained silent on violation of the Consumer Protection Act
Twitter, NFL intensify business ties
Short messaging service Twitter and the US National Football League have agreed on a longer content and advertising deal. It goes far beyond the contracts the two sides have shared so far. Twitter and the NFL on Monday announced a partnership accord, which they said would take previous cooperation contracts in 2013 and 2014 to …
Startups complain over online advertising taxes
Facebook and Google’s lack of headquarters in Egypt gives companies profits without taxes
âAfter 10 years I Will Beâ: University graduate launches an âun-annoyingâ advertising agency
Ebrahim ElSafadi sells space for brand logos on his website
Morabba3 wants to deliver the right music every time
Morabba3 puts the emphasis on communication between the composer and the client.
Egyptian SMEs resist internet lure
Only 7% of the SMEs in Egypt have online presence and 61% have not even considered having a website.
Big ads atop Google results point to broken promise
The move appeared to break a vow made about eight years ago by then Google executive Marissa Mayer, who is now chief of Yahoo.
Twitter buys mobile advertising startup
Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.
Ramadan commercials 2013
Numerous companies spend large amounts of money on massive advertising campaigns in Ramadan in the hope of becoming the most talked about, the catchiest, the most popular and hence the most successful.
Confess your sins
Continuous connectability is the norm, caution is flung to the wind, reticence is retro and you are what you say you are.
Illicit gains investigations stir press syndicate
Two Al-Gomhoria journalists undergo investigations for illicit advertising commissions
Advertising via mobile phones weak despite regionally strong smart phone use
Internet shopping survey by One Card shows trends and customer base for online commerce
Spot the Gringo and win
A gringo wearing an authentic sombrero and a poncho will be roaming the streets, and whoever manages to find him wins a free burrito with any order made
Marketing research aids democratisation of consumption
Tamer El-Naggar, CEO of TNS’s North Africa branch, one of the world’s leading marketing research companies talk to the Daily News Egypt