Latest in Lifestyle Highlight
Latest in Lifestyle

Naomi Campbell to receive Fashion Icon Award at British Fashion Awards 2019
The Fashion Icon Award is one of the Special Recognition Awards that celebrates outstanding contributions to the fashion industry; therefore, Campbell is a natural choice for the recognition.

Shahira Lasheen aims for biggest star in solar system
“I relied on our highly-skilled team to support my vision and they tirelessly worked on the hand-embellished detailing and embroidery to bring this collection to life,” says the designer

Homegrown splash of colour by KAI Collections
Seemingly easy in design, the swimwear category has always been relatively challenging given its needed materials and production logistics.

Maison Pyramide Celebrates Summer at Harvey Nichols London
The pop-up shop allows few of the Middle East’s most promising young brands a dip into British market.

Salma Al Saady Revisits World’s Greatest Paintings
“My inner teacher wants my designs to tell stories and also to encourage people to explore artists and art that might not be familiar to them,” says designer

Jude Benhalim, Doodle Factory Support Education
The joint project, Purposeful Gifting, aims to enhance and enforce the educational paths of children at Behbeit El-Ayat. Inspired by local craftsmanship and heart-warming art, Benhalim was keen on highlighting the values of her brand through the smart utilisation of colourful doodles.

TFI: Where Fashion Dreams Become Reality
Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome.

Sandbox Celebrates Ramadan at “Below Arid Lands”
Sandbox jewellery is known for its firm belief in tying design with personal growth and self-expression. In time for Ramadan, the home-grown conceptual brand chose to shed light on a new aspect of human experience.

Reform Joins IKEA in an African Design Mission
Being one of the world’s most innovative furniture aficionados, IKEA is synonymous for minimalism and smart solutions

Aiisha Ramadan & SADAFA Collaborate for SS’19 Arab Fashion Week
In time for the Arab Fashion Week, acclaimed designer Aiisha Ramadan and SADAFA chose to address the will power of redefinition and change through their latest collections. Their collaboration focused on self-expression and inner beauty.

NY Design Week features 13 Egyptian Designers including (re)New & (re)Work
The main aim of this pioneering endeavour is to start a conversation between local talents and their confrères around the globe. Meanwhile, it is also expected to spark commercial and creative opportunities for the participating Egyptian innovators.

Rihanna Joins LVMH with New Fashion Brand
On Friday, LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, officially confirmed their upcoming venture with the star. A fashion line by Rihanna is expected to be the conglomerate’s newest offering.

Virginie Viard Embarks on a New Journey
Slowly overcoming the shock and sadness surrounding Karl Lagerfeld’s sudden death, Chanel has recently welcomed the dawn of a new era led by Virginie Viard, the house’s new creative director. As Lagerfeld’s successor, the designer presented her first solo show for the Parisian fashion house in time for the Cruise 2020 collection. Following Chanel’s traditions, …

Deana Shaaban Salutes Women with Her Spring 2019 Collection
The mesmerising tunes of jazz embraces women as they walk into her studio. Welcomed by coffee aroma, eloquent tulle gowns, and proud silk drapes – stepping into the world of Deana Shaaban is as smooth as sailing through a charming, yet calm ocean. Over the duration of 10 years, she has managed to remain at …

Tod’s bring back Alber Elbaz to Fashion Scene
The Italian leather goods aficionado, Tod’s, has recently announced what could be the biggest fashion collaboration of the current year. The factory series is set to be Alber Elbaz’s long-awaited return to the fashion scene. The former creative director of Lanvin has been away on a hiatus since his well-publicised exit from the brand in …

Spring Affair Returns for Second Season of Shopping, Charity
While the city buzzes with unwavering energy and the weather starts to embrace a warmer detour, the scene inside a certain Zamalek-based fashion store does not veer away from the capital’s frantic vibes. Harboured at Maison 69, the latest season of fashion fund’s seasonal fashion events returned with a new selection of local and regional …

Boyfriend Champions Minimal, Gender Fluid Basics
With a warm smile and attentive attitude, he welcomes his guests. It is not hard to see why his aesthetic has been favoured by various top publications over the past six years. His low-key confidence is reflected by his seemingly simple attire. While his turtle neck sweater and classic rounded glasses can suggest his eagerness …

Louis Vuitton removes Michael Jackson-inspired pieces from fall 2019 collection
When Virgil Abloh decided to base his latest menswear collection on Michael Jackson in January, he intended for his nostalgic source of inspiration to address a large segment of young costumers. Much like his generation, Abloh was fascinated by Jackson’s legacy. Accordingly, he captured the signer’s most iconic moments through his work for the Louis …

By the Sea, MEFF 3 brings regional fashion talent to beach
For the third year in a row, a combination of fashion experts from around the region came together for a glamorous day. From the Levant all the way to Morocco, they all fluently parleyed with fabrics and embroidery. In order to truly celebrate the warmer season ahead, the Middle East Fashion Festival (MEFF) brought a …

Middle East Fashion Festival kicks off showcasing Hurghada’s charm
On the largest open theatre in the Red Sea, with the presence of Egypt, Syria and Tunisia and after the great success of its first and second editions, the Middle East Fashion Festival (MEFF) presents its third edition for the first time in Hurghada. The MEFF is to be held from 28 – 30 March …

Dior Dubai Show brings circus to desert
The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal …

Up-fuse, Farahzada El Shihy create ‘The Ripples’
Farahzada turns any waste into coveted accessories

Celebrate her Youth: An Initiative to Grow Bolder
With March being the month of women in general, and mothers in particular, many international brands are already lining up to salute females. Whether through special designs or with dedicated campaigns, local designers jumped on the wagon with few memorable shoots. Nonetheless, jewellery designer Jude Benhalim stood out amidst the trend by choosing to shift …

Jaidaa Jewellery: synchronised design medley
Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …

Namshi Announces Expansion into Egypt
With e-commerce being the most promising business on the rise around the region, a new tycoon has announced its intention to enter the Egyptian market. Ever since its inception in 2011, Namshi has been one of the leading e-commerce platforms in the region. Specialised in mid-market goods from fashion to beauty and home ware, Namshi …

Mikiel Benyamin: Egyptian Stylist Taking Hollywood by Storm
In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. …

Stella McCartney introduces sustainable eyewear
As a lifelong vegetarian and a conscious designer, Stella McCartney is notorious for advocating ethical fashion. From being one of the earliest designers to ban real fur and leather, to her constant strive to embrace the latest technologies, McCartney is credited with making the fashion industry environment friendly. With that said, the designer recently decided …

Kojak works with female artisans to explore gypsy life
With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …

Dior to bring its SS19 haute couture to Dubai
With female acrobats pulling off their most magnificent tricks in mid-air, “the metaphor- women supporting women, was not lost on anybody” said Dior’s Creative Director, Maria Grazia Chiuri, the first female designer to lead the fashion house. The audience seasoned the show with gasps of excitement and breathless attention as the models strutted down the …

MITCHA: digitalising local fashion scene
We must educate market, raise awareness regarding quality, creativity of our designers, says Louca