Latest in Lifestyle Highlight
Latest in Lifestyle

Nina and Mila Pikova: Russian twin jewellery designers with different styles
Inspiration comes from your own rich imagination, which, to us, was formed in childhood, say Russian designers

How CBD and Music Affects the Brain?
Similar to music, many people turn to marijuana (CBD) to treat conditions, but this time, literally. For those who have questions about this method, i49 can help you.

Unemployed young Namibian starts business by teaching local cuisine amid COVID-19
Some of Namibian food that Buys is giving lessons are wild game steaks including kudu, oryx, springbok, eland and ostrich), kapana, fat cakes, roosterbrood

Dolato Gelateria celebrates World Chocolate Day, International Gelato Day in Egypt
Chocolate is loved by billions worldwide, and the Swiss are one of the world’s top consumers, followed by Germans, and the Irish. In Egypt, the average per capita consumption of chocolate is 500 grams per year. We do not think that is sufficient, given how much we love chocolate.

World turns to eco-friendly jewellery: Hicham Aguedach
Jewellery is mass of feelings that address mind and soul, and this explains why humankind is attached to it, says leading jewellery designer

Travelling to Cairo? Here’s what you need to know
Visiting one of the world’s oldest cities can be a life-changing experience for you

Majid Al-Futtaim Group resumes recreational services at Egypt commercial centres
During the temporary closures, Majid Al-Futtaim Group also conducted extensive research to identify the top safety measures that would ensure guests feel comfortable about returning to its entertainment concepts. The group added that it had also used the findings to proactively re-imagine the guest experience.

‘Golf and Gourmet week’ is about showing people what basic products might look like if it is done by international professionals, says Excutive Chef Koch
In Munich, his two most famous dishes included a perfect mushroom cake, layer after layer of the thinnest of crepes alternating with an earthy filling.

Fashion designer Yasmine Khattab is raising the “old is gold” slogan in her designs
I am the youngest fashion designer, Dolce & Gabbana is my school: Khattab

Sora Rashid: jewellery designer starts working on small desk, grows to be ‘Gold Market Lady’ in Kuwait
I learned jewellery design in London, became first female pearl merchant in Kuwait, says Rashid

Egyptian jewellery manufacturers need to more focus on product innovation to compete globally: designer Omama Atef
I created exclusive collection of wedding jewellery for Emirati princesses, says Egyptian-Italian designer

The Doodle Factory: Fashion with Impact
While warriors are often expected to be adults who excel at defensive tactics and survival strategies, the champions at the heart of this particular brand are far more inspiring

A Wearable Journey from Darkness to the Light
The dreamy collection translates the designer’s notion with contemporary wings, symbolic eyes, and striking silhouettes. Despite depending on dainty materials such as tulle and chiffon, the gowns are eloquently expressive and powerful.

Azza Fahmy pays homage to the Mamluk era
“As the peak of the renaissance of Islamic art, the Mamluk era was very rich in art and design. This made the Mamluk era a very rich source of inspiration,” says the designer

SADAFA rebirths mother of pearl as authentic Egyptian craftsmanship
Designed by Dina El Sheikh and Amr Abdel Hadi, each bag is an ambassador of the country’s culture and heritage.

Sa Studio Champions Happiness Through Design and Quality
The homegrown Boho chic brand resonates with simple uniqueness. While seeming simple in design, their clothes stand out amidst uniformed high street clothes. From linen capes to maxi shirt dresses, the Founder Sarah Fouad is keen on giving her clients something memorable to say the least.

Laila Wahba finds femininity between vintage & modern
An evident shift from her regular aesthetic, this collection is a quest to find femininity in today’s modern world. According to Wahba, her biggest challenge was to maintain a soft feel amidst sharp suits and mainstream everyday sneakers; to offer women timeless sophistication.

Greek designer celebrates ideas by turning findings of Socrates into wearable gowns
The SS20 Collection Marked the Designer’s 11th Anniversary

Zeinab Khalifa: Egyptian female goldsmith uses philosophy to make jewellery
Young generation seeks fame rather than mastering the profession

Serena Williams mother-daughter duo rocks NYFW runway
Only less than a week later, Williams failed to win the United States Open, but she and her daughter did win the New York Fashion Week.

Rihanna showcases her Savage X Fenty in New York Fashion Week
Not just super models, the crowd was entertained by Halsey, Migos, Tierra Whack and DJ Khaled, who rocked the New York Fashion Week.

Photo shoot of Colleen Darnell pays tribute to Zelda Fitzgerald
Darnell’s looks are extremely unique, provoking any photographer to capture her photo, says photographer

Tiyi graces Mall of Egypt and City Stars
However, she aims to expand locally first with stores in Cairo Festival City Mall, Almaza, and Mall of Arabia during the coming two years.

Maram Borhan designs couture roses
During the blossoming season, her eye was caught by nothing less than natural art.

Dolce & Gabbana Bring Back the Goddesses to the Valley of the Temples
In parallel, the collection included something for everyone – a proof of how well the designers know their haute couture clients. With a clear commitment to the concept of grandeur, the collection embraced sophistication with a number of slender and divine ensembles.

Menna Khalil, Virginia Woolf Counters Bipolar Disorder
“People with bipolar disorder usually go about 10 years before being accurately diagnosed. Treatment can make a huge difference,” says designer

Jewellery in Nubian spirit
I want my jewellery to portray national heritage; some stars wore my works during Ramadan dramas: Nabil

Manoya: A Handheld Tale of Three Friends
“The 3 of us work together to add or remove elements from the design so the idea does not belong to only 1 of us; instead, it belongs to the 3 of us,” says 1 of the co-founders

Huwa: 1st Egyptian Brand to Join Pitti Uomo
Pitti Uomo is one of the most prominent and well-established platforms that celebrates men’s clothing and accessories. Based in Florence, Italy, only the best brands are hand selected from around the world to join the festivities.

Mamzi SS19 plunges toward Red Sea’s coral reefs
‘I wanted to use wide array of vibrant hues, which can only be found in underwater ecosystems,’ says designer