Nayera Yasser

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Latest by Nayera Yasser


10 2 1

BCBGMAXAZRIA opens new branch in Egypt

She is classy, sophisticated, and timeless. BCBGMAXAZRIA’s woman is somebody who knows fashion and understands the rules of runways and trends. The pioneering brand has been aiding women in looking their best for decades worldwide. In November, the brand and the capital’s fashion fanatics celebrated the latest expansion after the opening of the second BCBGMAXAZRIA …

Nayera Yasser

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Victoria Secret’s show features angels and wings

Once again the world’s loved brand started the holiday’s season with a sprinkling spectacle to celebrate women and beauty. From garments embellished with Swarovski crystals to the iconic angel wings and the $2m 2015 Fireworks Fantasy Bra by Mouawad, the global brand did not leave anything to the imagination. The Fashion Show took place at …

Nayera Yasser

7 1 14

DASH beauty conference resets the beauty industry in Egypt

For one day the mighty Pyramids were the ultimate destination for tens of females who appreciate and admire beauty. The young and aspiring Dina Dash invaded all social-media platforms weeks earlier as she announced the first beauty conference in Egypt. The massive campaign included many well-known influencers, make-up artists and bloggers, which only attracted a …

Nayera Yasser

7 2 21

Inkrypt: Stepping into colour bonds

“They are little pieces of art that break my heart to part with, but it makes me happy knowing that the person wearing them will smile every time they look down at their feet,” says designer

Nayera Yasser

8 1 25

Doctors face possible national threat

During a shift that started like any other, Dr Mina Nabil, an intensive care and anaesthesia doctor, received a phone call at 4pm, informing him of a critically ill patient suffering from a dangerously high temperature and breathing difficulties

Nayera Yasser