âWonders of Natureâ: a wearable garden of gems
âWonders of Natureâ is a 12-piece collection that aims to create wearable replicas of the universe’s most fascinating elements.
Nayera Yasser
291 Articles
Latest by Nayera Yasser
Good causes and charity projects win the Ramadan race in advertising
Magdi Yacoubâs ad positively flipped the coin towards donation campaigns
Adhering to stereotypes, Ramadan series focus on fragile, unstable women
Many script writers have decided to put their heroines in a standard role, where she suffers from a diversion of mental illness or abnormal behaviour.
Telecommunication companies fail to impress with Ramadan campaigns
From Leila Alwei to Ahmed El-Sakka, Dura Zarrouk, Hakiem, Menna Shalaby, Mahmoud El-Essaily, Isaad Youness, Ashraf Abd El-Bakky and Sherien, the campaign features an unprecedented combination of local artists
Sarah’s Bag: when fashion meets social responsibility
“The woman who wears Sarahâs Bag appreciates both the fashion and the cause; she is creative, expressive and definitely has a sense of humour,” says designer
Hoxton House: one-stop destination for local gentlemen
According to the designer, a Hoxton guy is the kind of who can get away with anything and still look good while doing it
Dido Embaby transforms calligraphy and heritage into jewellery
The collection’s main goal is to preserve the fonts through valuable and timeless pieces, says designer
BelBalady rewrites fashion with Egyptian letters
“We aim to create an Egyptian product that is trendy and communicates our local identity through its design,” says co-founder
Maison Saedi and Gloria Ceramic turn vinyl into fashion
Ceramic tiles have morphed through many phases, marked by every emerging architectural movement. From Islamic geometry to the Renaissance baroque drama, tiles tell the story of each passing era
Fashion Boulevard Cairo connects the dots of local fashion industry
Hudson Egypt is a local company that aims to create solid platforms for local experts from different industries
Through the eyes of a refugee: photographer Hayman steps into the world of Al-Zaatari refugee camp
Egyptian photojournalist Ahmed Hayman used his camera to bring the world to the heart of one of the largest refugee camps to have grown out of the world: Jordanâs Al-Zaatari refugee camp.
Up Fuse: finding colours and patterns amid plastic garbage
Up Fuse is an innovative local label that opens the door to a much-needed argument regarding ethical fashion and environmentally friendly garments
Norine Farah and Seda inject pure art into upholstery fabrics
Farah met with Daily News Egypt to discuss more about the collaboration, the artistic theme and the various creative work involved.
Lama Jouni advocates womenâs empowerment with fashion
Lama Jouni is a young Lebanese designer who recently joined Dubai’s army of promising Middle Eastern talents
Menna Khalil redefines Spring 2016 with Monet’s brush strokes
“He used to define himself as a painter for flowers. I wanted this perspective of nature and greenery to dictate my spring collection,” says the designer
Krikor Jabotian: master of voluminous sculpting
Daily News Egypt spoke to the designer to learn more about his aesthetic, milestones and his latest collaboration with the alternative rock band, Mashrou’ Leila
FFWD Season 7: fashion for a strong, independent woman
Daily News Egypt was on location to catch the show-stopping highlights that garnered sustained attention
Talar Nina: day to night bomber jackets
Talar Nina, the brain child of Talar Bilemjian, is one of the regionâs success stories among the fresh-out-of-school brands
Bassam Allam spreads surreal photography between Cairo and Munich
The renowned photographer is set to lead a one-day workshop at The Fashion Studio
Cinemoz celebrates old Arab films with âArabs Crash Hollywoodâ
âWe aimed to make the Oscars accessible and relatable to an Arabic audience while preserving and reviving our own cinematic heritage,â says founder
A’Lia wins third prize in Paris Fashion Week award
A’Lia is El-Nahass’s method of linking Egypt and Paris through embroidery and lace
Prints of the Orient: SS16 in the eyes of the Moorish, Ottomans, and Mamluks
âThe theme is based on hand-painted tiles, so you can see evident geometric as well as floral prints,â says designer
Razzan Alazzouni: tulle, embroidery and classic glam
The designer met with Daily New Egypt to discuss her aesthetic, favourite Hollywood clients, and her plans for the future
Coterique: International supporter of emerging talents
Our new website is a platform to discover and shop for emerging designers from around the world, says founder
DCAF’s history and future with the festival’s artistic director
Dina El-Waddidy and Khansa El-Batma will open the fifth edition of DCAF with a concert in Horreya Park on 31 March
Downtown Fonts: Cairoâs ambassador of calligraphy
âFonts, like buildings, theatre, and songs, are a reflection of the society and culture that created them,â says chairman
Fashion retail through the eyes of a PR expert
Daily News Egypt met the businesswoman to understand more about the local marketâs preferences and common conceptions when welcoming new retailers
Retail Plus sheds light on retail sector in Egypt
Huge opportunity on local market owing to increasing population as well as the raw nature of the market itself, says minister of supply
6 million women celebrate 130 years of âBeauty for a Purposeâ with Avon
McConnell aimed to change the lives of the women he knew by creating a new trading system powered by cosmetics
Azza Fahmy unveils its first collection of cocktail rings
The collection incorporates rare stones and elaborate details into the creation of these spectacular rings