Weaving Grace: bridal haven in Zamalek
“We look for full experience; plan to pamper our brides, make them happy,” says co-founder
Nayera Yasser
291 Articles
Latest by Nayera Yasser
Naomi Filmer challenges essence of jewellery design concept
I want to look into how one form of expression demonstrated by hand can inform, evolve a piece of jewellery, says designer
The CFF celebrates 10 seasons of fashion, talent, passion
While some names already walked runways of previous seasons, others were brought to mix to throw real fashion fiesta—in most Egyptian way possible
Azza Fahmy builds silver, gold, turquoise Nubia
It was not until designer came across a collection of turquoise stones during India trip, that she decided to turn her favourite destination into jewellery statement
Soraya Bakhtiar: cosmopolitan blogger with Egyptian roots
Her Middle-Eastern roots, unconventional upbringing, resulted in unique mixture of authenticity which can survive today’s world
Dawn: a triumph for hand-lasted footwear in digital age
“Our main mantra is ‘Buy Less, Choose Well, Make It Last,’ says designer
Authentique empowers authentic fashion through technology
‘Authentique is the first e-commerce platform, which empowers local Canadian and Egyptian designers to showcase their products through a 3D virtual fitting room,’ says founder
Les Miniatures joins Shanina Shaik for tour around New York City
‘We were absolutely thrilled, when we spotted Shanina looking stunning with her Curvella!’ says designing duo
Dima Jewellery captures modern Arabian nights at North Coast
‘I always come back with freshest designs ideas for Dima Jewellery,’ says designer
Modern Nomad: visual journey around Egypt
When social media has the ability to bring the absolute east to meet the west as well as transport one event from either sides of the world to the other in a heartbeat, it takes a real adventurer to travel, roam and explore reality without using a gadget. Over the extent of 1m kms, a …
Hayden meets ‘The Modern Venus’ in summer adventure
‘Paintings, sculptures, music, every other medium can inspire me,’ says designer
‘Mix and Match’: local address for international ethical fashion
‘We aim to be pioneers in our sector by investing in people, local talent, while increasing competitiveness of our country on an international level,’ says co-owner
‘Sandbox’ jewellery brand with many stories to unfold
‘Collection is all about using summer, sunset to pause, put everything aside, just reflect, get in touch with yourself,’ says designer
Pret a Temraza delivers red-carpet glam to practical women
Women of today are far more practical than before. Women now flaunt a high-paced life—they want to become successful independent women, have a remarkable career, attend glamorous events, while maintaining a healthy house, family, says designer
Azola: haven for artistic modesty
“Personally, I believe that modesty is an everyday decision that reminds you of sticking to your identity and being,” says managing partner
Dima Rashid, Anika Bozik Al-Sarraj sail on a citrine-encrusted Nile
“When we started designing, I imagined modern Cleopatra and what she could be wearing, which led us to draw inspiration from Ancient-Egyptian symbolism and re-introducing them in a conceptual manner,” says Al-Sarraj
Melania Trump sparks controversy with $39 slogan jacket
First lady’s jacket screamed: ‘I really don’t care, do u?’ at Mexico-US border detention centres
DOU by Misura: Shoes for the free spirited
‘I wanted to create an everyday choice for the young, fresh, and those who want raw options,’ says the designer
Ramla an advocate of heritage, comfort, artistry
Ramla is a footwear brand that reflects unique women, those who prefer easy and practical methods, says designer
Sabry Marouf takes global audience back to city of Amarna
‘Our goal was to distill this essence of the Amarna period and express its mystique through modern pieces, which can speak to today’s luxury acquirer,’ says the designer
Jayda Hany on being a woman in a male-dominated industry
After years of a single-sided love affair with the fashion industry, five years of studying architecture, and numerous weeks in London College of Fashion’s footwear workshop, Jayda Hany finally walked one morning into a Cairene factory in order to put together her first collection. Her elaborate sketches and detailed breakdown were met with bewildered silence. …
Azza Fahmy befriends gypsies for SS18
Unwavering in the face of the wind, she stands tall, ready to take down the next challenge. She does not always comply with the world and its old-school traditions; instead, she leads a life according to her own playbook. Recognised for her confident stride and loud attire, she is never after the goal of hiding …
Thirteen fashion designers prep for Ramadan in Kuwait
‘We positioned ourselves as cultural representatives of Egypt; exhibiting authentic collections that encapsulate different backgrounds and traditions,’ says Alagabany
Spring Affair Fashion Brunch initiates new season in style
Just when the warm winds of May started to take hold in the capital, the connoisseurs of fashion put on their high heels and tapped into the direction of Zamalek to celebrate the new season. Fashion Funds has decided to venture into the floral allure of spring with a colorful fourth edition of its regular …
Anne Marie K, Baraka Group reinvent Tiyi’s legacy
In a time before women were told that they cannot stand as tall as men, she lived to rule. Her power was extended over her vast land. While her words were heard loud and clear, her bold eyes and statement attire were synonymous with strength. Tiyi was a queen with a legacy that outlived thousands …
Mula: Reminiscent fashion statement inspired by timeless individuality
In a time when squared shoulders and mid-length skirts were seen around every corner in the city, refined tailoring and thought-through embroidery were a valuable currency, understood and acquired by the common public. Ahead of each high-society occasion, tailors would bid their farewell to rest and operate based on catnaps. Their packed schedules would be …
Shahira Lasheen recruits bees for her SS18 collection
‘The designs are a tribute to bee colonies, including their relentless production techniques, the notorious queen bee, and the strict rules that govern the colony,’ says the designer
Sold introduces local millennials to vintage
Trends are a vicious rollercoaster that praise and obsess over certain silhouettes until people can no longer stand the sight of them. With social media accelerating the speed of fast fashion, the young generation is used to bidding farewell to last week’s hot item in a blink of an eye. Together, Yahia Karali and his …
Inner Workings: A troupe of familiar strangers
As the line to the counter moves slowly, crawling towards their morning supply of caffeine, she sits in her favourite corner sipping her regular flavoured coffee. Some can already feel better by just uttering their order to the barista, while others drag their feet in the direction of the long-awaited styrofoam cups. From her seat, …
Tarun Tahiliani brings his embroidered ambassadors to Cairo
For centuries, the history of India has been embroidered on sarees, one golden thread at a time. The country’s vast population has documented revolutions, stories of love, and ventures of literary expeditions on brocade and draped silk. Being at the heart of the old world, the country has changed through history to keep up with …