The Doodle Factory: Fashion with Impact
While warriors are often expected to be adults who excel at defensive tactics and survival strategies, the champions at the heart of this particular brand are far more inspiring
Nayera Yasser
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Latest by Nayera Yasser
A Wearable Journey from Darkness to the Light
The dreamy collection translates the designer’s notion with contemporary wings, symbolic eyes, and striking silhouettes. Despite depending on dainty materials such as tulle and chiffon, the gowns are eloquently expressive and powerful.
Azza Fahmy pays homage to the Mamluk era
âAs the peak of the renaissance of Islamic art, the Mamluk era was very rich in art and design. This made the Mamluk era a very rich source of inspiration,â says the designer
Jennifer Lopez evokes Egyptian outrage post her North Coast performance
With the event’s scale in mind, JLo’s fans in Egypt raced to buy the relatively-expensive tickets and before long the highly-anticipated night took place.
Tiyi graces Mall of Egypt and City Stars
However, she aims to expand locally first with stores in Cairo Festival City Mall, Almaza, and Mall of Arabia during the coming two years.
Maram Borhan designs couture roses
During the blossoming season, her eye was caught by nothing less than natural art.Â
Dolce & Gabbana Bring Back the Goddesses to the Valley of the Temples
In parallel, the collection included something for everyone â a proof of how well the designers know their haute couture clients. With a clear commitment to the concept of grandeur, the collection embraced sophistication with a number of slender and divine ensembles.
Menna Khalil, Virginia Woolf Counters Bipolar Disorder
“People with bipolar disorder usually go about 10 years before being accurately diagnosed. Treatment can make a huge difference,” says designer
Manoya: A Handheld Tale of Three Friends
“The 3 of us work together to add or remove elements from the design so the idea does not belong to only 1 of us; instead, it belongs to the 3 of us,” says 1 of the co-founders
Mamzi SS19 plunges toward Red Seaâs coral reefs
âI wanted to use wide array of vibrant hues, which can only be found in underwater ecosystems,â says designer
Shahira Lasheen aims for biggest star in solar system
“I relied on our highly-skilled team to support my vision and they tirelessly worked on the hand-embellished detailing and embroidery to bring this collection to life,” says the designer
Homegrown splash of colour by KAI Collections
Seemingly easy in design, the swimwear category has always been relatively challenging given its needed materials and production logistics.
Salma Al Saady Revisits World’s Greatest Paintings
“My inner teacher wants my designs to tell stories and also to encourage people to explore artists and art that might not be familiar to them,” says designer
TFI: Where Fashion Dreams Become Reality
Amid the daily grind and following up with important orders, Saleh began to notice a pattern. While her line of work has introduced her to many local talents, it has also opened her eyes to all the obstacles they are required to overcome.Â
NY Design Week features 13 Egyptian Designers including (re)New & (re)Work
The main aim of this pioneering endeavour is to start a conversation between local talents and their confrĂšres around the globe. Meanwhile, it is also expected to spark commercial and creative opportunities for the participating Egyptian innovators. Â
Spring Affair Returns for Second Season of Shopping, Charity
While the city buzzes with unwavering energy and the weather starts to embrace a warmer detour, the scene inside a certain Zamalek-based fashion store does not veer away from the capital’s frantic vibes. Harboured at Maison 69, the latest season of fashion fund’s seasonal fashion events returned with a new selection of local and regional …
Boyfriend Champions Minimal, Gender Fluid Basics
With a warm smile and attentive attitude, he welcomes his guests. It is not hard to see why his aesthetic has been favoured by various top publications over the past six years. His low-key confidence is reflected by his seemingly simple attire. While his turtle neck sweater and classic rounded glasses can suggest his eagerness …
Dior Dubai Show brings circus to desert
The Dior magic parade finally stepped foot in the Middle East amidst contradicting feedback. Occupying Safa Park in Dubai, the Parisian fashion house brought its colourful circus tent to the opposite side of the world. While a number of regional influencers were spotted amidst the crowd dressed in Dior from head to toe, many loyal …
Up-fuse, Farahzada El Shihy create âThe Ripplesâ
Farahzada turns any waste into coveted accessories
Jaidaa Jewellery: synchronised design medley
Stepping into their showroom feels like crossing the threshold of a cosy house, where cookies are plenty and coffee is always hot. In every direction stands a testament of their attention to detail. While the silver shines vividly, rubies demand attention. Lined up next to each other, each design tells a fraction of their story. …
Mikiel Benyamin: Egyptian Stylist Taking Hollywood by Storm
In the midst of the chaos, when day light is masterfully brought to the heart of night and greenery is planted indoors, the cameras point to one joint direction while hundreds of crew members buzz around energetically. To produce a five-minute music video, the industry’s top professionals come together to materialise fantasy in record-breaking timeframes. …
Kojak works with female artisans to explore gypsy life
With the political and economic turmoil taking over the Middle East, creative industries such as fashion are deemed to embrace more socially-constructive approaches sooner rather than later. While beautiful clothes are often the focal point of any fashion house on the rise, regional and local talents are currently more focused on garments which deliver eloquent …
MITCHA: digitalising local fashion scene
We must educate market, raise awareness regarding quality, creativity of our designers, says Louca
Mouawad Dragon: worldâs largest round yellow diamond
For many years, several generations have passed down stories about dragons living in faraway kingdoms. The tales spoke of the creature’s power, wisdom, and good fortune. Meanwhile, deep within the earthâs upper mantle, extreme heat, and pressure cocooned a stone that was destined to become the world’s largest graded diamond to date by the Gemmological …
Iman Saab launches ready to wear fairy tales
âCollection was inspired by everything in air, under water,â says designer
Marie Louis, BTM, bring nostalgia, Egyptian wealth to Winter Season
Designer recently celebrated launch of her newest collection, which targets both genders
Amany El-Cherif: 19 years of mixing colours, matching fabrics
Local fashion industry managed to break geographical boundaries, address international markets
S.A.D.A.F.A.: profound mother of pearlÂ
Designer not only created collectable art pieces, but also managed to effectively empower one of Egypt’s time tested crafts
Menna Khalil delves into “Grandma’s Treasure Box”
In 37 days, Khalil was able to create 160 different designs distributed over 210 pieces
Winter Equinox Fashion Brunch: invitation for shopping, charity
While the exact cause is yet undetermined, last season’s proceedings went to a transplant case. Instead of giving the money to charity organisations, Serag El-Din prefers to oversee the entire process herself