Part 2: TV news branding and the process of the change
How can a news channel accommodate the audience’s needs effectively and truthfully?
Nebras Hameed
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Part 1: TV news branding and the process of change
The news ticker, or crawler as it is sometimes referred to, was first introduced in the United States on the NBC Today Show in 1952. After just a few months, the channel retired the idea. However, it eventually made a comeback. The news ticker was reintroduced in the 1980s on local TV news channels …
What does ‘news channel branding’ mean?
We all know what a brand is and what it means to brand a product, company, new business, etc. But is branding a news channel the same? What are the components of news branding? Do we actually need to brand a news channel? And how do we do that?
Is the game changing for televised news channels?
Years ago, when social media had not yet reached its level of dominance, I was not too excited about these new platforms being proposed. I am sure many shared my feelings at that time. However, many people from the younger generations, who are world wide web savvy, found social media to be a new …