Minister of Tourism and Antiquities Khaled El-Anany has told Daily News Egypt that the Italian luxury menswear brand Stefano Ricci — one of the most expensive brands in Europe — will be holding a fashion show to celebrate its 50th anniversary in front of the Temple of Hatshepsut in Luxor next March.

The minister pointed out that Stefano Ricci attracts a certain segment of tourists, namely the rich, and this is one of the ministry’s goals, which is to attract more high-spending tourists to Egypt.

The company confirmed the Minister’s statement on its social media accounts, announcing that the fashion show will be on 30-31 March.