During recent Black Friday, the team behind ArabyAds broke the Black Friday records by over AED 200m sales, with more than 2m sold items.

This was a new record for the whole e-commerce industry. The tools used to achieve this success were the following digital platforms: Facebook, Instagram, Snapchat, YouTube, Twitter, Blogs, and Content websites. More than 2,000 influential personalities, 1,500 affiliates in the MENA region, and more than 35 media buyers worked on promoting the clients brands on various traffic sources.

ArabyAds was founded in 2013 by Mahmoud Fathy and Mohammad Khartabil who had a vision of creating the largest affiliate network and expand into a one-stop-shop advertising intelligence firm that offers comprehensive marketing solutions for companies in the MENA region. ArabyAds is headquartered in Dubai, and has offices in Cairo, Amman, and Riyadh.

After five years of success, the company had its Round-A of investments during the first quarter of 2019 with $6.5m. The investment has helped the platform to achieve growth and to quickly emerge as a market leader in MENA’s fast-growing marketing industry. The company has delivered its marketing solutions to more than 450 clients so far, including Noon, AlShayaa, AlTayer, Landmark Group, Namshi, Carrefour, Golden scent, and others.