Visa Inc. has launched the ‘Impossible Deals’ campaign that will offer Visa cardholders from Egypt in Dubai a limited number of deals during the Dubai School Festival (DSF).

The deals include up to 80% off on a range of electronics, travel, entertainment, luxury goods and automobiles. The campaign will run from 1 January to 1 February 2016.

Karim Beg, Head of Marketing at Visa Inc. MENA, said: “Visa returns to partner with DSF for yet another season of fun, shopping and unbelievable deals.”

Beg added: “Given that consumers are always looking for the best deals, Visa and DSF have come together to create just that – impossible deals on a range of high-end products, including luxury cars, fashion brands, gadgets, hotel stays and entertainment. “

The promotion this year targets Visa cardholders who are 21-year-old or above and from all backgrounds, looking for exciting deals during Dubai’s busiest shopping period.

Visa is uniquely positioned to educate shoppers about the convenience and security of electronic payments, while simultaneously rewarding them with value added prizes.