DUBAI: Acer Computer, a supplier of notebook and desktop computers in the Middle East, aims to gain widespread exposure for its security-focused range of mobility products, said the company in a statement to the press.

With the extension of biometric technology, the laptop market is undergoing a transformation. Product design and competitive pricing no longer account for a successful product. With tech-savvy end-users demanding more, the new security enabled machines add more credibility to Acer’s mix of product.

“Acer is now in a position to set the trend in the notebook market. Our products are tailor-made, taking into consideration design, functionality, and needs of the customer. With the increased importance being placed on mobility products in the Middle East, we are clearly making a strategic move that should see us extend our lead in the notebooks sector, said Mark Prosser, product marketing manager, mobility products.

The fingerprint recognition built on Acer s embedded TPM security subsystem feature an integrated biometric fingerprint reader, providing one of the best solutions available to verify an individual s true identify. Pre-Boot Authentication (PBA) support is among the most secure mobile platform verification systems available today, securing authentication during system power-on before the operating system starts

“We wanted to offer something extraordinary, and by incorporating the latest in biometric security and cutting-edge technology, we want to provide a value-added product that will excite users, added Prosser.

Acer Computer ME received ‘Superbrands’ status for 2007 by the Superbrands organization, an independent arbiter on branding.