Ecomondo to discuss implementation of European Green Deal

Mohamed Farag
4 Min Read

The 2020 editions of Ecomondo and Key Energy will be take place physically, with the event’s organisers, the Italian Exhibition Group, also providing a digital platform on which participants can continue market opportunities.

The exhibitions, which will be held at the Expo Centre in the Italian city of Rimini from 3 to 6 November, will see the exhibitors’ stands and conference rooms take place in conjunction with a new digital platform feature.

The hybrid event, which will see both physical and digital participation, will start, continue and conclude the knowledge and market opportunities that the two expos offer on the route of the European Green Deal

In fact, the economic manifesto of the European Commission (EC) will trace the route of the 2020 editions of Ecomondo and Key Energy. The green turning point of the industrial system, bio-economy, digitalisation of Public Administration and services in cities, the key role of prosumers, simplification of regulations, shared mobility, sustainable innovation as a growth factor, are the backbone of the two expos.

In these thematic areas, enterprise clusters, associations, think tanks, the EC, Italy’s Ministry for the Environment and Ministry for Economic Development are contributing with top-grade panels at the conference and talk event calendar. Confirmation has arrived from the Foundation for Sustainable Development of the 9th edition of the States General of the Green Economy at Ecomondo. 

An interesting new feature this year is the digital platform that multiplies the possibilities of meetings between supply and demand for exhibitors and visitors at both expos.

User registrations will enable them not only to follow the conferences in streaming, but above all, to access the area reserved for exhibitors. This true “business area” will provide for those who are unable to reach Italy, for example due to international restrictions due to the novel coronavirus (COVID-19) pandemic.

It will also make attendance easier for those who, even under normal conditions, would not have been able to attend the expos every day. Registration on the platform will provide the possibility to those able to attend just one of the expo days to book slots with exhibitors to start, continue or conclude the market opportunities to be found at Ecomondo and Key Energy 2020.

“The new digital platform that Ecomondo and Key Energy are putting at exhibitors’ and visitors’ disposal is an environment that extends the physical experience of the expo, leading towards a new hybrid format that will make the expos decidedly ’data-driven’ to facilitate interest and opportunities,” said Alessandra Astolfi, Group Brand Manager Green and Technology Division of Italian Exhibition Group, “For example the extension of the matchmaking services based on artificial intelligence, will create an important agenda with a particular accent on international clientele. Lastly, this platform will enable individual exhibitors to monitor interaction and return on investments, which is information definitely of value for business growth.”

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